Kathy Waddell's marketing career began in 1979 when she co-founded Morey & Waddell, Inc., Indianapolis’ first fee-based marketing and advertising agency. As President, she led brand strategy, marketing campaigns, and client development across industries including restaurant, insurance, retail, and politics. After 14 successful years, she sold the firm and launched Katherine Waddell Consulting, using unique research methods to help CEOs optimize their marketing strategies in rebranding.
In Indiana, Kathy served as President of a top ten United Way Agency and mentored entrepreneurs through Butler University’s Real Business Experience. Now residing in Florida, Kathy mentors in the New Venture Lab and served as a judge in the Runway and Veteran’s programs at FGCU.